Our vision is to become the world leader in consumer beverages by giving meaning to our actions. This vision underscores our commitment to stand out in the Canadian market through sustainable practices, to accelerate corporate growth while respecting standards, and to remain true to our commitment to communities.

Founded in January 2023 by Awa Soumbounou, Awa Bissap Corp. Juice is dedicated to making a positive impact on the community by introducing them to the unique juices of West Africa, particularly Senegalese, also known as Zobo in other African countries.We are committed to authenticity and building trust in our relationships. We strive to create a positive influence on the communities we serve, guided by our corporate mission to promote a healthy lifestyle and driven by four core beliefs:Quality: We demand excellence from our products, our business operations and ourselves.Authenticity: We prioritize being true to ourselves and fostering trust in our relationshipsConsumers: We aim to make our consumers smile by creating unique moments, meeting their needs with our products and entertaining them through our brand. We aim to make our customers smile by dominating the market, offering innovative products and achieving industry-leading growth. Community: We believe in collaboration, mutual support and giving back.